Our campaign significantly raised awareness of our avocado rootstock brand, Canacado.com, and drew major grower companies from diverse global locations to our website. Now, thanks to Ahoy, canacado.com is the top choice for avocado farmers aiming to expand their operations.
GENERATE DEMAND
for Haskelberg’s Canacado - Avocado Rootstocks
for Haskelberg’s Canacado - Avocado Rootstocks
Avocado growers worldwide face challenges like fungi, salinity, and calcium in their soil, risking production and sales losses. Haskelberg Nursery tackled this by developing over 100 adaptable rootstocks for varied conditions. To aid growers with their unique challenges, we launched canacado.com, a multilingual ‘Find your Canacado’ Quiz that matches growers with the avocado rootstock they need. To create traffic to our online Quiz we ran a targeted Google search campaign using key terms only professional growers will use such as: ‘Avocado phytophthora’ in four languages and we created a remarketing social media campaign that directed users to our quiz, all leading yielding precise results and new business opportunities.
Industry
FARMING
Business type
B2B
Established
1974
Location
WORLDWIDE
for Haskelberg’s Canacado - Avocado Rootstocks
Pro avocado growers confront challenges like salinity and fungi - affecting yields. Haskelberg Nursery has developed +100 adaptable avocado rootstocks for these issues. Our task: find and lead a worldwide small B2B audience to sales.
Create a rich engagement with avocado growers helping them find online the ideal rootstock for their land and needs.
traffic to Canacdo website
+50K
avo growers leads
+230
campaigned countries
50
landing page languages
4
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FIND YOUR CANACADO
We developed Canacado.com, recognizing Haskelberg Nursery’s extensive range of over 100 avocado rootstocks, each uniquely suited to varying soil, water, and latitude conditions.
We aimed to assist big avocado growers and plantation managers in selecting the ideal rootstock tailored to their needs. We launched a multi-lingual website featuring a standout tool: the ‘Find Your Canacado’ digital questionnaire to achieve this. This concise online survey asks professional-grade questions and intelligently uses the growers’ responses to recommend the precise rootstock they require.
To attract highly relevant B2B traffic, we initiated a targeted Google search campaign.
This campaign was meticulously planned with search terms and keywords that resonate specifically with industrial avocado farmers, such as ‘Avocado phytophthora’ and ‘Avocado illness & Rootstocks.’ Concurrently, we retargeted users who engaged with our Google campaign by presenting them with new ads on their social media profiles featuring the ‘Find Your Canacado’ digital questionnaire. This strategic approach ensured we reached our ideal audience effectively.
Visit Canacado.com
Udi Haskelberg
CEO
Haskelberg Nurseries