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A BANANA’S GRIN
branding a Banana was never so fun-nny
branding a Banana was never so fun-nny
Granot farmers asked us to refresh the image of their bananas and embark on a new branding initiative. We aimed to spotlight the health benefits and inject fun into banana consumption. We achieved this by designing a playful logo and eye-stopping packaging. This approach not only distinguished our bananas in a competitive marketplace but also attracted the attention of wholesalers and retailers, leading to enhanced sales and brand visibility.
Industry
FARMING
Business type
B2B
Type
CONGLOMERATE
location
WORLDWIDE
Branding a Banana was never so fun-nny
differentiate Granot farmers' bananas market image (branding) in a saturated market and to increase their appeal
create a playful, distinctive logo and packaging highlighting both health benefits and fun aspect in a banana
Branding-Boosted Revenue per Kg
+$ 0.25
Earned Nickname
Bazooka Banana
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Yellow Smile
Introducing the “Yellow Smile” brand.
The “Yellow Smile” brand revolutionized banana marketing by highlighting health benefits and adding fun through playful logos, pink packaging, and comic strips. This unique approach, especially the use of pink in a traditionally “manly” category, set the bananas apart, drawing wholesaler and retailer interest, boosting sales and visibility. The brand’s distinctiveness even earned it the nickname “Bazooka Banana” among merchants.
Giyora Marom
CEO
Granot Farmers