A BANANA’S GRIN

branding a Banana was never so fun-nny

branding a Banana was never so fun-nny

Granot farmers asked us to refresh the image of their bananas and embark on a new branding initiative. We aimed to spotlight the health benefits and inject fun into banana consumption. We achieved this by designing a playful logo and eye-stopping packaging. This approach not only distinguished our bananas in a competitive marketplace but also attracted the attention of wholesalers and retailers, leading to enhanced sales and brand visibility.

Industry

FARMING

Business type

B2B

Type

CONGLOMERATE

location

WORLDWIDE

Branding a Banana was never so fun-nny

Granot farmers asked us to refresh the image of their bananas and embark on a new branding initiative. We aimed to spotlight the health benefits and inject fun into banana consumption. We achieved this by designing a playful logo and eye-stopping packaging. This approach not only distinguished our bananas in a competitive marketplace but also attracted the attention of wholesalers and retailers, leading to enhanced sales and brand visibility.

differentiate Granot farmers' bananas market image (branding) in a saturated market and to increase their appeal

create a playful, distinctive logo and packaging highlighting both health benefits and fun aspect in a banana

Branding-Boosted Revenue per Kg

+$ 0.25

Earned Nickname

Bazooka Banana

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      Yellow Smile

      Introducing the “Yellow Smile” brand.

      The “Yellow Smile” brand revolutionized banana marketing by highlighting health benefits and adding fun through playful logos, pink packaging, and comic strips. This unique approach, especially the use of pink in a traditionally “manly” category, set the bananas apart, drawing wholesaler and retailer interest, boosting sales and visibility. The brand’s distinctiveness even earned it the nickname “Bazooka Banana” among merchants.

       

      locally and globally alike - we found in ahoy! a one-stop shop of great creativitiy, and superb service
      Giyora Marom CEO granot fresh group review ahoy creative
      Giyora Marom

      CEO

      Granot Farmers

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